MALT · HOPS · YEAST · CHARACTER

EVERY STYLE.YOUR PERFECT POUR.

Extraordinary beer for curious people. Explore styles, discover new favorites, and make every pour count.

BROWSE BEER

FROM GRAIN TO GLASS

THE CRAFT OF BEER.

01

MALT

Grain builds color, body and the beer's flavor foundation.

02

MASH

Warm water releases the fermentable sugars held in the grain.

03

HOPS

Bitterness and aroma bring structure, freshness and balance.

04

YEAST

Fermentation creates alcohol, carbonation and expressive flavor.

05

CONDITION

Time brings the ingredients together and refines the final character.

06

POUR

The right temperature and glass allow every note to show clearly.

TASTE SPECTRUM

FROM CRISP
TO COMPLEX.

Beer can be bright and delicate, juicy and aromatic, richly malty or deeply roasted. Use the collection above to find the character that matches your taste.

SHELF LIFE · FRESHNESS · STORAGE

TASTE
OVER TIME.

Beer keeps changing even before the bottle or can is opened. Fresh hop character gradually fades, malt becomes more prominent and oxidation increasingly shapes the flavor. The rate of change depends on beer style, packaging and storage.

RELATIVE FRESHNESS

ILLUSTRATIVE GENERAL TREND · STYLE DEPENDENT

100%
0–1 MO PEAK
FRESHNESS
88%
2–3 MO STILL
LIVELY
69%
4–6 MO AROMA
SOFTENS
45%
6–12 MO OXIDATION
EMERGES
27%
12+ MO STYLE
MATTERS
HOPS

Fresh citrus, floral, pine and tropical aromatics generally fade fastest.

MALT

Malt character can become more noticeable as bright hop aromas soften.

OXIDATION

Over time, oxygen exposure can introduce sweeter, heavier, stale or papery characteristics.

THE GRAPH SHOWS A GENERALIZED FRESHNESS TREND, NOT A UNIVERSAL EXPIRATION CURVE. HOP-FORWARD BEERS USUALLY CHANGE FASTER, WHILE SOME STRONG, DARK OR INTENTIONALLY AGE-WORTHY BEERS CAN DEVELOP DIFFERENTLY. COOL, DARK STORAGE HELPS PRESERVE FRESHNESS.

CRAFT · LAGER · IPA · ALE · APA · WEISSBIER · PILSNER · AMBER · BOCK · PORTER · STOUT · HAZY · HOPPY · FLAVOURED · SOUR

KEEP IT COLD.
KEEP IT CURIOUS.

WORTH ANOTHER ROUND.